ADD Thought of the Day

I’m calling an immediate truce to the escalating razor blade wars. I implore Gillette, Schick, Bic, and any other manufacturers of men’s shaving products to come together and put an end to the one-upsmanship taking place in the the competitive men’s grooming category.

In an unprecendented move, Gillette’s “next generation in shaving” the 5-blade Gillette Fusion, quickly answered the Schick Quattro, which was in response to the Gillette Mach 3. Trumpeted as “…the future of shaving,” the Gillette Fusion is clearly an example of excessive bladeage. The staff at redrenee.com asks: “When is it enough?” What man’s facial hair is so tough that he needs the equivalent of a weed wacker to trim it?

I fear we’re hurtling needlessly toward the widespread distribution of the “Schick Ocho.” Before anyone gets hurt, please put down the forceps and the microblades and step away from the R&D lab. All I want to do in the morning is walk out of the bathroom not looking like Bruce Willis in the “broken glass” scene from “Die Hard.” Work on that problem.