Corporate Sponsorship Run Amuck. Way Amuck
Inside the 20 yard line on both ends of a football field is commonly referred to as “the red zone.” Well, the clever folks at H.J. Heinz corporation (Heinz Ketchup) partner with the Pittsburgh Steelers and three other NFL teams calling it the “Heinz Red Zone”. Whenever the home team gets past the opponents 20 yard line (the “Heinz Red Zone”), Heinz makes a charitable donation. Awwwww. That’s nice. Too bad there’s a mean streak to that philanthropy.
http://sports.espn.go.com/espn/wire?section=nfl&id=2743952
Ketchup lightweight Red Gold also has a similar sponsorship in Indianapolis with the Colts called the “Red Gold Red Zone”. Red Gold donates to charity whenever the Colts get inside the red zone.
Everybody wins, right? Not exactly.
Heinz is red with anger. They sent the Colts a cease and desist letter and are actually pursuing (allegedly) trademark registration of the term “Heinz Red Zone” in the context of sporting events. Red Gold has fought back issuing a statement basically telling Heinz to piss off and for the citizens of Indianapolis to “overthrow the evil Heinz Ketchup empire” and “use pens to poke little holes in any Heinz ketchup bottles you come across at area supermarkets”. Ok, I made the last two quotes up. They did issue a statement though: http://www.redgold.com/news/index.html
In the name of avoiding similar disputes in the future, we suggest the following corporations take trademark registration action immediately:
How about the “Former Soviet Socialist Republic Red Zone”? Glasnost baby!!
The Old Spice “Red Zone”. No seriously, Old Spice’s deodorant is actually called “Red Zone”. Eat it Heinz
The “sideline heater” sponsored by “the dissipating o-zone layer”
The “line to use the restroom” brought to you by “your friends at the Bureau of Motor Vehicles”
Random drug testing sponsored by “Avodart”
You’re welcome.
Posted in Sports |
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